Overhex Wines International, a well-established international wine company situated in Worcester is seeking to appoint a professional, highly motivated, and driven Marketing Executive who is passionate about Brand Building to join our team.
The Marketing Executive shall perform a critical role in the team with the primary responsibility of building our wine brands into established and desired brands both locally and in selected international markets.
The Marketing Executive drives collaborative efforts with the sales and marketing teams, as well as working closely with the Winemaking team to provide critical customer insight and a coordinated approach to implement promotional activities. The Marketing Executive is responsible to develop and oversee the commercial and brand strategies including digital strategies for the brands and assume responsibility for growing the brands both locally and internationally.
Duties & Responsibilities
Market analysis of key international and national markets
Deliver and manage marketing strategies to ensure brand recognition
Increase brand visibility and sales through effective strategic marketing activities
Conceptualize, develop, and communicate marketing activities
Oversee and co-ordinate the implementation of marketing activities by the Sales Force
Manage content creation relevant to the brand including photo-shoots
Identify new marketing opportunities for the brand including PR / seeding / events etc
Set monthly targets for and manage PR
Coordinating of social media and marketing drives
Art Direction of campaign visuals
Understanding of Customers’ needs and preferences and assist with retail concepts in and out of stores to ensure brand alignment
Project & event management
Budget Management and resource allocation
Develop and maintain an annual calendar of marketing activity for Monthly review
Post campaign analysis on all campaigns showing ROI
Global reporting where applicable
Key Competencies, Experience & Qualifications
Diploma / Degree in Marketing, Sales or other relevant qualifications
Proven Brand Building Success
Digital Agency experience (web and social media at a high level) (preferred)
Advanced Presentation Skills
Self-motivated and able to work independently and strive for excellence
Excellent communication skills
Proficient in Microsoft 365 (Office 365) and ability to adopt the reporting systems and Business Information systems and processes relevant to the position
Intermediate to advanced Excel skills
Strong analytical and creative problem-solving skills
Understanding and knowledge of premium wine products
Willing to travel within the country and internationally and performing task over weekends and evenings when necessary.
Apply strong leadership skills in line with the company’s Leadership Principles and the ability to influence others
Display strong interpersonal and negotiation skills
Demonstrate initiative and strategic thinking
In return for your contribution, we offer a market-related remuneration package.
Remote work can be negotiated
Please apply by sending your cv to firstname.lastname@example.org before 09:00 on, 16 April 2021.
Commencement of duties: As soon as possible
If you don’t hear from us within two weeks from the closing date you can assume that your application was unsuccessful.