Wine Industry Brand Manager Vacancy

Under Little or No Supervision and Acting on own initiative, the Brand Manager champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Sales and Trade partners to meet distribution and depletion objectives.  The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Wine making to implement plans to meet the company’s annual and long-term financial goals.

ESSENTIAL DUTIES

·         Manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication

·         Establishes and delivers fully integrated promotions that engage the consumer, distributors and retail partners

·         Brand Manager is responsible for managing emerging and tactical brands as assigned with possible support responsibility on Equity and Core brands

·         Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies

·         Monitors shipments, depletion, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel

·         Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth

·         Manages the recommendation of products and pricing utilizing data and insights

·         Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets

·         Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines

·         Evaluates with Finance partners system wide pricing, price promotion, price/volume/mix analysis, cost of goods and variance to plan analysis

·         Instructs and notifies Operations and Supply Chain on market conditions and trends to maintain optimal supply

·         Acts as the creative force and the passionate brand ambassador to internal and external constituents

·         Manages and channels brand activities in trade marketing, public relations, creative functions, and event management

·         Manages and oversees line extensions and product launches

·         Builds collaborative relationships with Sales, Finance, Wine making, and Operations

·         Manage timely and cost-effective strategic brand relationships with outside agency partners

·         Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales

  NON-ESSENTIAL DUTIES

·         Develop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing Directors

*Other duties may be assigned

MINIMUM REQUIREMENTS

Education and Experience

·         B.S. or B.A. required, MBA preferred

·         5-7 years marketing experience in table wine industry and/or top tier Consumer Packaged Goods company. Wine industry experience preferred

Knowledge, Skills, and Abilities

·         Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions

·         Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response

·         Considerable knowledge of table wine styles and wine making principles

·         Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience

·         Impeccable written, verbal, and large group presentation skills

·         Strong Microsoft Office skills

·         Comfort accessing and analyzing multiple data resources to monitor monthly sales trends and discover new business insights

·         Attention to detail, ability to multi-task and to take initiative

·         High energy with an entrepreneurial drive to succeed

·         A passion for wine and the industry

Kindly send your CV with references from previous employers to: helena.poultney@gmail.com or helena.poultney@adecco.com